In a video published in April 2012, four guys – Tim, Ryan, Andrew, and Jordan – walk through the UBCO stating obvious lies regarding this campus. From how textbooks are “such a deal” to how “the tuition is going down again”, Things UBCO Doesn’t Say brings truths that are still pertinent eight years after its publication.
This approach of telling truths through sarcastic commentaries made the video famous amongst prospective and current students, and remains popular even nowadays. Tim Krupa, one of the students involved, believes that the comedic approach is “a powerful tool for bringing truth to complicated issues in society.” Amongst the problems shown, many remain unsolved and thus are still relevant, such as the price of food on campus and the rising tuition. The video, therefore, helps by highlighting these issues while softening the criticism through humor, making these truths easier to swallow.
Besides exposing issues related to the Okanagan campus and bringing the audience to laughter, Tim Krupa guaranteed the group also enjoyed filming and laughed a lot with some scenes. Some of the scenes that Krupa found the funniest were about Resident Advisors. This is because it had Tim, Ryan, and Jordan, who were also RAs, as the ‘butts of the joke’. As Tim puts, “we were sort of making fun of ourselves”.
Given that the video aimed to highlight the main problems of UBCO, some may think that it may be a negative advertisement for the university. Tim disagrees. To him, “if anyone's watching the video and considering UBCO, I hope their takeaway is that it’s an incredible place with a close community that does impactful work, but doesn't take itself too seriously”. “I can't recommend UBCO strongly enough to prospective students. It's a wonderful place that changed my life”, he adds.
Check out the complete interview:
What inspired you to make the video?
I think UBCO's a really special place. I love how tight the community is, and we just wanted to build on that and get people laughing.
How did you expect the University would react to it? How was the video received by your schoolmates? How about the school, have you heard anything from them?
We thought a few of our friends would see it and share it, but we had no idea it would get the reaction that it did. A few professors told me they got a laugh as well, which was nice.
How did you come up with all the statements? Which one is your favorite?
A lot of the lines were topics we would joke about together.
I like comedy, partly because it makes us laugh, but also because it can be a powerful tool for bringing truth to complicated issues in society. Those issues have the potential to divide or unite us, depending on how we handle them.
In your opinion, does the video influence prospective students in their choice? How?
If anyone's watching the video and considering UBCO, I hope their takeaway is that it’s an incredible place with a close community that does impactful work, but doesn't take itself too seriously. Bottom line, I can't recommend UBCO strongly enough to prospective students. It's a wonderful place that changed my life.
In your video, you implied that students don’t read The Phoenix. How would you fix that?
Good question. Journalism plays an important role but is being disrupted across society. I think your team is doing a great job – keep embracing the transition by adapting to the mediums, styles, and formats that students want to engage with.
What is your favorite part of the video? How was the production? What was the funniest part to film? Did you have any problems with the university for filming on campus?
I found the library scenes a lot of fun to improvise. And the RA lines made me laugh a lot. They were probably a bit harsh, but Ryan, Jordan, and I were RAs together, so we were sort of making fun of ourselves.
Can you tell us a bit of what happened to the group after graduation?
It's a really fun group that bonded as RAs. Ryan’s hilarious. He's a teacher with a wonderful family in the Okanagan. Andrew was our secret weapon: our editor and an old friend. He was living in Europe and is recently engaged. Jordan's awesome. He was always a savvy business guy, probably running a cool start-up somewhere.
Click here check out Things UBCO Doesn’t Say.