Sexual Assault Awareness Month aims to build a culture of accountability on campus.

Sexual Assault Awareness Month (SAAM) has taken place at UBC for 10 years with the goal of growing awareness into action. SAAM is a series of events organized by different UBC groups to build a culture of accountability on campus.

The first week of classes in 2020 kicked off the events of this year’s Sexual Assault Awareness Month including Breakfast for a Cause, The Clothesline Project, and Volunteer Training. One of the key events that is still to come during this year’s SAAM is Denim Day.

Denim Day was started 21 years ago as a response to a ruling by the Italian Supreme Court where a rape conviction was overturned based on the justice’s belief that the victim wearing tight jeans implied consent. The day after this ruling, women who worked in the Italian Parliament came to work dressed in jeans in solidarity with the victim.

Students and faculty at UBC are invited to wear denim on January 17 to protest flawed and destructive beliefs surrounding sexual violence, and to demonstrate support for survivors. Wearing denim on this day is a small action that can play an important role in cultural change.

On this day, The Art Hive will be hosting a Denim Day themed drop-in session where students are invited to decorate denim in support of the Denim Day initiative.

Other upcoming key events during this year’s Sexual Assault Awareness Month include Cats Against Catcalls: A Comeback Class, 40% Unfounded Cases, and Responding to Disclosures Training.

For more information on SAAM visit To contact the Sexual Violence Prevention and Response Office call (250)-807-9640 or visit