Trying to hold on to followers is like trying to catch a fish with your bare hands: just when you think you’ve conquered the algorithm, the followers slip through your fingers.
But don’t despair! We reached out to several Instagram savvy moguls for the inside scoop on becoming Insta famous.
@omarjguitar is a musician from Florida who was recently endorsed by a significant guitar pickup company in the metal community, EMG. He explained to The Phoenix that the process is essentially like advertising – by proving that you love the company, and support their products by purchasing them, you can earn an endorsement which in turn can earn you a jump in followers. He suggests reaching out to the company and asking if they have any artist prices or if they want to endorse you. If they like your content and see promise in your page, you will be welcomed into the company family.
He also suggests posting regularly and updating your stories with interactive features. The way that Instagram’s algorithm is designed favorspages that are highly active. Being active on larger, similar pages to your own is also helpful. Since these pages post similar content, their audience should end up following your page as well.
@shanelleconnel is a Kelowna local and Miss Universe Canada 2017 finalist. She promotes self-love, faith and confidence, while giving her 25.1k followers heartfelt dating and life advice on the regular.
To keep her fans engaged and her followers growing, Shanelle says she needs to stay on her toes. “It’s such a hit and miss,” she admits, “Everytime you crack one thing the algorithm changes, so I’m constantly changing tactics.”
A strategy that Shanelle has found successful on her own page is collaborating on content with other users. This is a great way to combine forces for a photo shoot, contest or live-feed video.
@carlymalis a Kelowna style-blogger who shares outfits, candid photo shoots, pics of her Pom Lacie Boo and trendy product promotion daily with her 17.5k followers.
She says that quality content is a must. “If a great photo shows up on someone’s feedthey’re more likely to double tap. If they aren’t already a followerthe logical step is for that person to check out who posted this great photo.”
Engagement is also a component to Carly’s success. “I always try to respond back to comments on my photos and take some time each day to like and comment on othersphotos, especially those that I don’t already follow.” Staying consistent with content comes hand in hand with this strategy once again. “Engagement is based on momentum so stay consistent” she says, “try to post meaningful content on a regular basis.”
@theoddlifeofmikshares her love for yoga, food, dogs and coffee – basically she’s the most relatable girl ever and we all wanna be her friend.
Mikala says that her goal is to keep her page looking aesthetically consistent. Her photos all match in tone and her content fits together visually, even though her posts aren’t all directly related.
@thepositivitypagesis run by @posilaurenand shares self-care, motivational and positive art and designs with their 17k followers.
Their advice: make art, not just “content.” If you love what you post, other people will connect with it the same as you do.
@britishdreamgurl has very simple advice: just be yourself. She believes in content with a meaningful purpose that you enjoy and believe in. “You’re more likely to get followers if you’re influential or educational... do the things you love.”
Whether you use a couple of these experts’ tips or go all out and do every, single, thing... just promise you won’t forget us when you’re famous.
Good luck <3